ABOUT GENSWISS
A BETTER WAY TO SUPPORT SWISS MACHINING
GenSwiss helps manufacturers reduce friction, improve outcomes, and make better tooling decisions with confidence.
Built Around Real Production Needs
Precision tooling, machine-aligned solutions, and practical support designed to help shops move from decision to production with less friction.
Company Overview
Focused on Solving Real Machining Problems
GenSwiss was built around a simple idea: customers do not need more tooling options, they need fewer problems.
We support Swiss machining with a full range of precision tooling, including carbide cutting tools, guide bushings, collets, live tooling, and machine-aligned accessories designed for demanding applications.
By combining application expertise, machine-specific solutions, and responsive support, we help manufacturers reduce downtime, improve consistency, and move faster from decision to production.
APPROACH
How We Work
Application-First
We focus on the machining operation - turning, Cut Off, grooving, threading, or drilling - not just the product.
Swiss-Specific Expertise
Everything is built around Swiss machining and small-part production.
Machine Alignment
Tooling designed to perform on leading Swiss platforms.
Practical Support
Lifetime product support and application assistance.
Application-First
We focus on the machining operation - turning, Cut Off, grooving, threading, or drilling - not just the product.
Swiss-Specific Expertise
Everything is built around Swiss machining and small-part production.
Machine Alignment
Tooling designed to perform on leading Swiss platforms.
Practical Support
Lifetime product support and application assistance.
Differentiation
Designed Around The Shop Floor
GenSwiss is structured to reflect how machining decisions are actually made - not how catalogs are organized.
Reduce Setup Challenges
Improve Tool Life
Increase Machining Consistency
Minimize Downtime Risk
Reduce Setup Challenges
Improve Tool Life
Increase Machining Consistency
Minimize Downtime Risk
Simplifying Tool Selection
Our platform transforms complex machining inputs into clear recommendations - helping users select the right carbide tools, inserts, and machine-compatible solutions faster.
From complexity to confidence
Application details, materials, machine requirements, and tooling needs can create a complicated buying path.
Small-Tooling
Expertise
Quality
Products
Personal
Service
Small-Tooling
Expertise
Quality
Products
Personal
Service
Industry Focus
Serving High-Precision Manufacturing
The GenSwiss Team
Marco Morgado
CEO
AR, LA, OK, TX
Wilbur Croyle
Northeast Region Sales Director
CT, MD, DE, NY, NJ, PA
Don Robbins
Southeast Region Sales Director
PR, COSTA RICA
Wilbur Croyle
Northeast Region Sales Director
CT, MD, DE, NY, NJ, PA
Don Robbins
Southeast Region Sales Director
PR, COSTA RICA
William Fletcher
New England Territory Sales Director
MA, VT, NH, ME, RI
Factory Link
Sales Rep
IN, KY, MI, OH
Hexis
Sales Rep
MN, ND, SD, UPPER WI
The Whittemore Co
Sales Rep
KS, MO, IL, NE, IA, WI
Factory Link
Sales Rep
IN, KY, MI, OH
Hexis
Sales Rep
MN, ND, SD, UPPER WI
The Whittemore Co
Sales Rep
KS, MO, IL, NE, IA, WI
Pittman Industrial
Sales Rep
NC, SC, GA, Al, MS, TN, VA, FL
Performance Specialty
Sales Rep
WA, MT, OR, ID
Industrial Applications Group
Sales Rep
CA, NV, UT, AZ, CO
Pittman Industrial
Sales Rep
NC, SC, GA, Al, MS, TN, VA, FL
Performance Specialty
Sales Rep
WA, MT, OR, ID
Industrial Applications Group
Sales Rep
CA, NV, UT, AZ, CO
Customer Service Teams & Tech Support
Scott Laprade
Director of Product Support & Marketing
Live Tools & PCM Accessories
Cutting Oils
Multidec Lube / Back Tools
Scott Laprade
Director of Product Support & Marketing
Live Tools & PCM Accessories
Cutting Oils
Multidec Lube / Back Tools
EriC O'Dea
Tech Support Product Manager
Multidec CUT / ISO/TOP
Multidec Microbore
Drills and Endmills
Kyle Lamourex
Tech Support Product Manager
Rotary Broaching
Knurling
Thread Whirling
EriC O'Dea
Tech Support Product Manager
Multidec CUT / ISO/TOP
Multidec Microbore
Drills and Endmills
EriC O'Dea
Tech Support Product Manager
Multidec CUT / ISO/TOP
Multidec Microbore
Drills and Endmills
Kyle Lamourex
Tech Support Product Manager
Rotary Broaching
Knurling
Thread Whirling
Jennifer Williamson
Customer Service Quote Specialist
Collets & Guidebushings
ER Tool Holding Products
Slitting Saws / Arbors
Pam Fury
Customer Service Quote Specialist
Ti-Loc
Signature Series
Pam Fury
Customer Service Quote Specialist
Ti-Loc
Signature Series
Jennifer Williamson
Customer Service Quote Specialist
Collets & Guidebushings
ER Tool Holding Products
Slitting Saws / Arbors
Explore Our Catalogs & Resources
Let's Make Swiss Machining Easier To Get Right.
Connect with a GenSwiss technical expert for tooling and application assistance or explore suggested solutions for Swiss-type CNC machines.
